Segmentation and catagorisation provide the vehicles to efficiently and effectively reach your target customers. By segmenting your data it is possible to gauge and set marketing targets identified by areas of importance for your business model, identifying weaknesses within your market place and allocating resources to rectify these.
	Furthermore catagorisation allows you transform your database into a readership. View your data as a circulation list in advance of any industry publication, providing the channels to communicate the appropriate messages with the relevant targets.